My Barbarian


My Barbarian is an undefinable collective of 3 artists: Jade Gordon, Malik Gaines, and Alexandro Segade. Their work is visual, musical, experiential, political and sometimes participatory. They've received international acclaim for their site-specific plays and musicals that experiment with theories of art and theater, combining a wide-range of subject matter such as sexuality, Greek Mythology, modern technology, consumerism, and psychology; making statements both humorous and dead serious about modern culture. Our focus was to create a mark for My Barbarian that somehow avoided feeling like a brand, and design a website and portfolio for them that carried a similar duality of feeling refined while remaining spontaneous.