Laura McLaws Helms

 

 

For vintage fashion historian, collector and consultant, Laura McLaws Helms, we designed a graphic identity vis-a-vis custom typography. Our collective list of inspirations included; the 1960s-1970s British Boutique movement (primarily the fashion house Biba), 1920s Hollywood Orientalism, David Hamilton photographs, floral femininity, psychedelic mysticism, and Art Deco. For her decadent business cards, we hot foil stamped metallic silver on thick, velvety black cardstock.