Den Gröna Vågen

Den Gröna Vågen is a Swedish web-shop that sells sustainably-sourced, small batch artisan items handmade in Scandinavia, Asia, and the West Coast. The name, The Green Wave, is a celebration of the back-to-the-land hippie movement that took place in Sweden in the 1970s. Owners Anna and Tony, wanted to strike a balance between the minimalist Swedish aesthetic, and the psychedelic vibes of '60s California. In keeping with that era's experimental energy, we soaked bubbly hand-lettering in watercolor ink washes for the main logo, and for a series of promotional stickers heralding the site's launch, we designed a rainbow of groovy color combos.